Are micro-influencers the influencers of the future?

The majority of campaign power comes not from mega influencers with huge audiences, but actually the influencers with a smaller following, higher engagement, and developed relationships with their audience. In all reality, micro-influencers are the influencers of the future.

Do Mega-influencers have more influence than celebrities?

For example, many mega-influencers are also celebrities. Yet both these groups often have less real influence on their audience because they lack expertise in a dedicated narrow niche. Some micro and even nano-influencers can have a tremendous impact on followers in their specialist niche.

What is true influencerdom?

True influencerdom presupposes a particular type of relationship between content creator and viewer, at scale, one that hinges on the willingness of the viewer to be influenced.